Modern laptop displaying dark mode trading dashboard interface sits on white desk with hanging green plants nearby.
Arianna Hosea in a cozy white cable knit sweater smiling warmly while wearing glasses outdoors during golden hour in Lake Havasu City AZ.

Where Purposeful Design and Communication Deliver Real-World Results.

I specialize in creating strategies that address the unique challenges businesses face. By combining creativity with data-driven insights, I help companies strengthen their online presence, improve efficiency, and drive growth.


With a focus on thoughtful design and customer-centric solutions, I’ve helped brands enhance engagement, build loyalty, and achieve lasting results.

 

Where my work has made an impact

 

A stylized black and gray paw print design with pink accents arranged in a heart shape pattern on dark background.
Simple black hand-drawn Nike swoosh logo on white background.
Main St Orchards logo featuring black tree silhouette in arched window design with peach and green background.
Black silhouette logo design of Switchback Entertainment featuring a mountain peak against a dark background.
Black text logo for Direct Communications company with red arrow icon on dark background.

Signature Success Stories in Digital Marketing

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Modern workspace arrangement with iPad Pro, Apple Magic Keyboard, digital stylus and printed materials on light grey surface.
Black logo design featuring the word 'Switchback' with a mountain silhouette against a dark background.


Website Rebrand and User Engagement Growth


During my time at Switchback Motorsports, I gave their website a full redesign with a new web provider, a complete inventory process overhaul, and ran ads on Facebook, Instagram, and KSL, resulting in a 151% increase in page views and a 20% boost in both new users and number of sessions.


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Laptop displaying dark analytics dashboard interface on white desk with hanging plants in background.
A black silhouette logo design for

Bounce Rate Reduction


After streamlining the Switchback Motorsports website (switchbackmotorsports.com) with a new provider, full redesign, and inventory process overhaul, the bounce rate dropped by 94%—from 53% to just 3.12% in two months.


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Laptop displaying dark interface design mockup on white desk with coffee cup and hanging plants in modern setting.
Direct Communications logo with black text and red arrow icon on white background.

Google My Business Growth


As a result of strategic initiatives focused on reputation management, Google My Business analytics for Direct Communications- Idaho show a notable 118% increase in interactions over an 11-month period, along with improvements in total views and website clicks. These efforts led to a boost in customer engagement and visibility, reflecting the direct impact of reputation management on online performance.

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A modern iPad Pro with Magic Keyboard sits on a wooden desk next to a small potted plant against a gray background.
Black text 'Direct Communications' logo with a red upward pointing arrow on a white background.

Social Media Growth


From 11/23 to 09/24, my tailored social media strategy utilizing Direct Communications' giveaways and community-oriented goals resulted in significant growth across Direct Communications's platforms: Idaho Facebook saw a 40% increase in likes and follows, while Instagram followers surged by 94%. Maine Facebook followers grew by 60%, and Louisiana Facebook experienced a 17% increase, underscoring the effectiveness of engagement initiatives.

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A tablet with attached keyboard sits on a wooden desk next to a small succulent plant in modern office setting.
Black and red Direct Communications company logo with arrow icon on dark background.

Web Traffic Growth


Following reorganizations, content updates, and implementing  ads on Facebook and Instagram, sessions on the directcom.com website increased by 36% to 104.3k, with events rising by 31% and page views up by 29%, reflecting increased web traffic and enhanced user engagement.



Improving Customer Communications and Reputation Management

When I was hired at Direct Communications, the first need identified was for an effective text messaging solution to better serve customers. I conducted thorough research and proposed a program that integrated text messaging and social media messaging, leading to the successful implementation of a company-wide text messaging system. This initiative significantly enhanced customer communication during and after office hours via text messaging and Facebook Messenger. From March 2023 to September 2024, Direct Communications sent 53,915 messages and received 27,802 responses across Idaho, Maine, and Louisiana. Additionally, I developed a reputation management process for customer service representatives that markedly increased the total number of reviews to 285 across all accounts (205 in Idaho, 43 in Maine, and 37 in Louisiana), up from just 3 at the beginning of 2023.

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An open laptop displaying analytics graphs sits on a white desk with decorative vases and plants.
Direct Communications logo with black text and red arrow icon on white background.

Idaho Reviews


Idaho saw a dramatic increase in positive customer feedback, resulting in over 200 new reviews by September 2024.

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Laptop displaying blue analytics graphs on white desk with hanging plants and gray planter in minimalist workspace setup.
Black text 'Direct Communications' logo with a red upward pointing arrow on a white background.

Maine Reviews


Maine saw a notable surge in positive customer feedback, with over 40 new reviews by September 2024.

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A laptop displaying blue analytics graphs sits on a white desk with hanging plants in the background.
Black and red Direct Communications company logo with arrow icon on dark background.

Louisiana Reviews


Louisiana experienced a steady growth in customer reviews, reaching over 35 new reviews by September 2024.


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Laptop displaying business analytics graphs sits on white desk with decorative vases and green plant.
A corporate logo for Direct Communications featuring black text and a red arrow pointing upward.

Idaho Messages


In one year after launching the new text messaging platform (March 2023), Direct Communications sent 43,047 messages and received 22,492 responses in Idaho.

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Laptop displaying analytics graphs on a white desk with hanging plants and a gray ceramic mug beside it.
A corporate logo for Direct Communications featuring black text and a red diagonal arrow on a white background.

Maine Messages


In one year after launching the new text messaging platform (March 2023), Direct Communications sent 4,136 messages and received 2,258 responses in Maine.

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Laptop displaying business analytics graphs and charts on a white desk with hanging plants in the background.
A black and white logo for Direct Communications featuring a red arrow pointing upward and to the right.

Louisiana Messages


In one year after launching the new text messaging platform (March 2023), Direct Communications sent 6,732 messages and received 3,052 responses in Louisiana.

Let's Create Something Amazing Together

Ready to take your business to the next level? Fill out the contact form and let’s start building the future of your brand.

xoxo,

Airy